Hot Ideas For All Your Ad Specialty and Promotional Marketing Needs
Promotional products are the only medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable—yet their impression is long-lasting and readily measurable. Make promotional products an integral part of your marketing mix and watch clients grab onto your message.
These are just a few ideas, so to plan some fun, interactive ways to create better booth action and results, contact us:
ImageKingTX@aol.com
TRADE SHOW PROMOTION IDEAS
1. Offer a little good-humor stress relief. Schedule a local comedian to perform at certain times at your booth. Have him/her tie the industry or services being represented into the jokes. Send a pre-show mailing with “Laffy Taffy” to announce the appearance, inviting attendees to stop by the booth to receive “a few laughs, some cost-saving lessons and a fun imprinted gift.” Or, promise a caricature artist at your booth and provide imprinted frames for those booth-visitors who have their drawings done.



The best trade show promotions don’t just blanket pre-registered attendees with a postcard sporting the exhibitor’s logo. Instead, they draw the right prospects into a booth and entice them to linger and learn more about a firm’s products/services. That’s what we have in mind for you – an interactive trade show promotion that will keep your audience involved and interested. Here are three ideas:
3. Provide a meaningful take-home gift. Consider an advance mailing that offers your top clients special recognition. Tell them you’ve planned a surprise gift for a few top-notch client partners. When they arrive, present them with a plaque for valued patronage and have a professional photographer on hand to snap the occasion. Digital images can then be immediately printed and given to your client for his/her office. Make the award all the more meaningful by tying it to a special service or new product exclusive you’ve planned for the “elite few.”
2. Highlight the results you deliver with an “on-target” trade show promo. Pre-mail a set of imprinted magnetic darts, promising the dart board when the recipient stops by your booth. Involve attendees with a dart-throwing contest and prizes for hitting certain targets. The incentives should relate to your business - perhaps a percentage off an order, a complimentary sample kit, free evaluation, etc. - something that will help you highlight the advantages of your company.
According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful.
Promotional products ....
  • Drive traffic to your tradeshow booth
  • Improve response rates on direct mail campaigns
  • Increase referrals
  • Improve return business
  • Improve employee morale